Redemption Coverage
Eye-catching campaigns such as couponing, money-back guarantees and collection promotions can lead to budget overruns when redemption rates exceed expectations. EMIRAT structures cover for the agreed redemption risk.
Professional rate analysis
Estimating redemption rates is notoriously difficult. EMIRAT specialises in insuring these promotions and delivers professional analyses of the expected return.
Protection above the rate
Above an agreed redemption threshold, contractually covered obligations are taken on within the agreed scope. Cover from the first redemption can be assessed for each project; limits and terms are established in advance.
Plannable cover costs
A premium agreed in advance makes cover for the defined redemption risk plannable. Other campaign costs and uncovered obligations remain separate. Redemption handling and clearing can be separately agreed on request.
What your campaign can achieve
Cashback, coupons and collection promotions can encourage purchases and product trials. Calculating the redemption rate connects the customer benefit to a plannable risk-cost item. The coverage threshold, maximum obligation and any volume-based adjustment rules are agreed; media, technology and execution remain separate budget items.