Fresh ideas.
Decades of experience.
For over two decades EMIRAT has been the specialist partner for marketing risk management in the German-speaking region and internationally. Our philosophy combines mathematical rigour with creative marketing advice.
Mathematical precision
Every promotion mechanic is fully modelled upfront. Probabilities, expected values and worst-case scenarios are documented transparently.
Risk to fixed cost
An unpredictable financial risk turns into a plannable line item in your marketing budget. No surprises, no balance-sheet shocks.
End-to-end ownership
From the first idea through concept design to payout in the event of a win — EMIRAT accompanies every step of the promotion.
Guaranteed payout
Through reinsurance agreements with leading insurers, payout of cash and in-kind prizes is guaranteed at all times.
A team of
specialists.
Behind EMIRAT stands an interdisciplinary team of actuaries, mathematicians, marketing strategists, risk analysts and promotion specialists. That mix is exactly what our clients have valued for more than two decades: creative marketing mechanics that are mathematically clean, regulatorily sound and operationally manageable.
Our philosophy is simple: prize promotions are one of the most effective marketing tools that exist — provided someone takes on the financial risk of the headline prizes. That is exactly what we do. We help brands, agencies and broadcasters reach their marketing goals with campaigns that would simply not be possible without underwritten cover.
Ralph Clemens Martin
Ralph Clemens Martin is an entrepreneur and visionary with a background in insurance, marketing and risk management. As founder of EMIRAT AG, he shaped the European prize-promotion and jackpot-cover industry over more than four decades, structuring promotion risk for leading brands and lotteries.
Today he continues the EMIRAT brand under the umbrella of The Rockets Consulting DMCC in Dubai — an independent boutique for underwriting promotion risk, sweepstakes and lottery jackpots. From Dubai, he advises the international business and drives initiatives in sustainable gaming and community outreach.
- 2026Millionaire Lifestyle Award · Excellence in Achievement — Sustainable & Green Eco Environmental Steward of the Year
- 2025Emirates Business Award — Recognised as CEO and founder of The Rockets Consulting DMCC — Tribute to a Marketing Maestro of Business Transformation
- 2025Entrepreneurial Arabia Summit & Expo — Award for Excellence in Global Risk Management and Strategic Growth
- 2025Gold Stevie® Award · MENA Stevie Awards — Award for Innovation in Content Marketing & Branded Editorial, sponsored by the RAK Chamber of Commerce & Industry
- 2025Khatoon Entrepreneurs Summit & Awards — Top 50 Global Inspirational Entrepreneurs Award for Green Sustainability & Eco Pioneers
- 08/2023Burj CEO Award — Outstanding CEO for Community Outreach & Sustainable Social Impact, Dubai
- UAEOasis Park Initiative — Founder of a reforestation and green-energy initiative in the UAE
- 40+Years of industry experience in insurance, lottery and promotion risk management
More than a name. A team.
What Ralph Clemens Martin established as a specialist boutique more than four decades ago, we continue today from Dubai under The Rockets Consulting DMCC — with an international network of actuaries, marketing strategists, lawyers, operations and handling teams, and AI specialists who make campaigns more measurable and scalable than ever.
We see ourselves not as insurers but as risk managers and sparring partners: close enough to marketing to co-design mechanics, and mathematically rigorous enough to underwrite them at a fixed price.
Globally present. Focused on you.
EMIRAT · Munich
Elisabethplatz 1, 80796 Munich, Germany
EMIRAT · United Arab Emirates
Dubai, UAE
Voices from the industry
(TESTIMONIALS)EMIRAT turns marketing gambles into reliably plannable line items. We were able to run campaigns we would never have dared to attempt otherwise.
The depth of the mathematical modelling is impressive. Every assumption is disclosed and cleanly documented.
From the first briefing to the final payout — a partner who calmly steers every escalation level.
The hole-in-one cover at the charity tournament gave our sponsorship the decisive PR moment.