Applicable across
industries.
Whether trade marketing, consumer promotion, shopper marketing or lead generation — our mechanics work wherever attention matters. Eight industries we work in every day:
01FMCG & consumer goods
Breweries, spirits, soft drinks, food, confectionery, frozen, coffee, tobacco, drugstore & beauty.
On-pack, code, collection and loyalty promotions can support product trials, purchase incentives and repeat purchases. A clear customer benefit gives the offer a communication hook; EMIRAT calculates the defined prize or redemption risk and structures agreed cover.
02Automotive & retail
OEMs, dealerships, workshops, fuel stations, retail chains, shopping centres, e-commerce.
Test-drive, service and point-of-sale promotions can engage prospects and support purchase decisions. An attractive prize or conditional refund creates an extra reason to visit; the defined benefit obligation is covered within the agreed scope.
03Sports & sponsoring
Clubs, leagues, federations, sponsors, stadium operators, sports betting, fan engagement.
Halftime shots, hole-in-one, soccer targets, cross-bar challenges and performance bonuses connect fan interest to a concrete customer benefit. They can support emotional engagement and sponsor visibility; prize and bonus obligations are covered individually.
04Lotteries & gaming
State and private lotteries, charity lotteries, online casinos, sports betting operators, bingo, iGaming.
Guaranteed minimum jackpots, special draws and Eurojackpot-style mechanics, backed by A-rated carriers.
05Media & broadcast
TV networks, radio, print publishers, online portals, streaming platforms, social formats.
Call-in sweepstakes, show jackpots, listener and reader campaigns, glass-safe mechanics on set. Agreed cover accounts for volume, limits and any adjustment rules.
06Marketing agencies
Creative, promotion, media and shopper agencies, sponsoring consultancies, event agencies.
Agencies develop the creative campaign and communications. EMIRAT structures cover for the promotional promise with a premium agreed in advance; agency, media and execution costs remain separate items.
07Banks, investment & digital financial platforms
Banks and savings or investment product providers; investment platforms and securities brokers; exchanges, trading venues and crypto exchanges; digital asset providers; businesses and platforms seeking to attract investors or capital providers.
EMIRAT is a partner for calculating and structuring event-triggered customer promotions and bonus obligations — with individually agreed scope and risk volume.
Financial markets move. Your marketing costs stay plannable.
Whether a bank, investment platform or crypto exchange: a clearly defined event can trigger an exceptional customer benefit. EMIRAT assesses the potential payment obligation and structures suitable cover — aligned with your campaign, target audience and agreed risk volume.
Which event makes your campaign stand out?
- A stock index reaches a defined value on a specified date.
- A share rises or falls by a specified percentage within an agreed period.
- A cryptocurrency reaches a defined reference price.
- A commodity price, such as oil, moves above or below an agreed threshold.
- A clearly established election result triggers a predefined customer benefit.
- A sporting result activates a refund or bonus.
Illustrative campaign ideas — not confirmed EMIRAT references or binding offers of cover. The reference source, measurement time and determination of the event are clearly defined in advance. Election outcomes and price movements are separate potential triggers; an election result does not necessarily cause a particular market movement.
What your campaign can achieve
A distinctive bonus can draw attention to your savings, investment or platform offer, attract new customers and activate existing users. Suitable participation design and separate marketing consent can support longer-term customer relationships. The premium makes agreed bonus cover plannable; media, technology and execution are not automatically included. Volume limits and agreed adjustment rules remain decisive.
One event. One winner — or many beneficiaries.
An event-triggered promotion can activate a single headline prize or grant a benefit to an entire eligible customer group. The decisive factors are the mechanic agreed in advance, participation terms and resulting financial obligation.
- A single participant receives a defined prize.
- All eligible customers receive a specified bonus.
- A customer group receives a partial refund.
- The benefit depends on qualifying purchase, deposit or transaction volume within agreed limits.
Big promises need structured risk management.
As a campaign’s reach grows, its potential payment obligation can grow too. EMIRAT therefore considers event probability, participant numbers, scope of benefits and maximum total liability together. From smaller five-figure promotions to large international campaigns, the appropriate risk structure is developed individually. Depending on the project, several suitable risk partners may be involved. Feasibility, available capacity and project acceptance are assessed individually; cover is not automatically promised.
A customer promotion is not capital protection
The service described concerns only the expressly agreed payment obligation arising from a customer promotion. An event-triggered bonus promotion does not automatically protect invested capital or cover market losses. Such benefits are part of a solution only if expressly included in a specifically confirmed agreement. No investment returns are guaranteed and no investment recommendations are made. Implementation and cover are assessed for each project; the examples make no blanket statement about legal permissibility.
Which event could trigger your next campaign?
Discuss your idea, the planned customer benefit and potential risk volume with us.
Discuss your campaign idea →08Telco & tech
Mobile carriers, fixed-line, ISPs, platforms, app vendors, hardware, gaming, crypto apps.
Activation and tariff-switch promotions, in-app prize draws, daily-login mechanics, launch campaigns with a big headline prize.
Your industry, your mechanic.
Let's talk about your campaign — we know the rules of your industry.