Advertising Claim Cover
Advertising Claim Cover covers customer promises in the form 'If X occurs, eligible customers receive Y' — such as a refund or an additional bonus. EMIRAT calculates the financial obligation and structures suitable cover for a premium agreed in advance. Assessing the triggering event falls within Prediction Coverage.
A clear customer promise — with a predictable premium and contractually defined risk transfer.
- 01Event-driven purchase incentives and additional attention for your campaign.
- 02The premium agreed in advance relates to the defined cover; media, technology and execution costs remain separate.
- 03Individually agreed coverage limit, participation terms, evidence and processing.
Event-triggered refunds and bonuses
A business can promise eligible customers a refund or an additional bonus if a clearly defined event occurs. The customer promise is aligned in advance with the agreed participation and coverage terms.
Calculation and structuring
EMIRAT assesses the event probability and potential financial obligation and structures suitable cover for a premium agreed in advance. This connects marketing benefits with defined budget planning.
Reimbursement under agreed terms
Scope of cover, coverage limit, participation terms, required evidence and processing are agreed individually. If the defined event occurs, covered obligations are reimbursed in accordance with those terms.
The premium relates only to agreed cover. Media, agency, technology and execution remain separate; limits, retained amounts, evidence and any volume-based adjustments are agreed beforehand.