Insuring Promotions
Couponing, cashback, discount and collection promotions can encourage purchases. Higher-than-expected redemption can strain the budget. EMIRAT calculates redemption and structures cover for the defined risk within agreed thresholds and limits.
Attractive discount and cashback mechanics with plannable cover for the agreed redemption risk.
- 01Purchase incentives through attractive customer benefits — the mechanic, duration and financial obligation are assessed together.
- 02The redemption threshold, scope and maximum obligation are agreed; only contractually covered amounts are taken on.
- 03Optional full handling and clearing of redemptions by EMIRAT — one contact for marketing, finance and compliance.
Rate analysis
Based on empirical values, market data and campaign mechanics, EMIRAT calculates the expected redemption rate — precisely and transparently.
Protection above the rate
Above the agreed threshold, covered obligations are taken on under the contract terms. Cover from the first redemption can be assessed individually.
Handling on request
EMIRAT optionally takes over the entire handling and clearing of redemptions — from intake check to payout.
The premium relates only to agreed cover. Media, agency, technology and execution remain separate; limits, retained amounts, evidence and any volume-based adjustments are agreed beforehand.