Insuring Promotions
Couponing, cashback, discount and collection promotions are strong sales drivers — but a higher redemption rate than expected can quickly blow up your calculation. EMIRAT analyses the expected rate and takes on the risk above that threshold. Your promotion stays predictable on the balance sheet.
Bold discount and cashback mechanics without worst-case risk on the balance sheet.
- 01More aggressive mechanics (higher cashbacks, longer run times) become possible because the tail risk is covered.
- 02The rate threshold is defined jointly — everything above it is carried by EMIRAT, not by your marketing budget.
- 03Optional full handling and clearing of redemptions by EMIRAT — one contact for marketing, finance and compliance.
Rate analysis
Based on empirical values, market data and campaign mechanics, EMIRAT calculates the expected redemption rate — precisely and transparently.
Protection above the rate
If the calculated rate is exceeded, EMIRAT covers the additional cost. On request, cover can start from the very first redemption.
Handling on request
EMIRAT optionally takes over the entire handling and clearing of redemptions — from intake check to payout.