Money-Back Guarantee
Money-back promotions such as 'Try it and get your money back if the product doesn't deliver!' create purchase incentives. Higher-than-expected redemption rates can strain the budget. EMIRAT calculates redemption risk and structures individually agreed cover. Event-triggered refund promises belong instead to Prediction Coverage and Advertising Claim Cover.
A strong product promise with individually agreed cover for the defined redemption risk.
- 01A clearly understandable claim that fits seamlessly into existing campaigns — TV, OOH, POS, online.
- 02Product trials and purchase incentives for new products or existing ranges as potential campaign objectives.
- 03EMIRAT handles consulting, assessment, rate calculation and, on request, the entire redemption handling.
How it works
For product-related money-back promotions, the redemption rate is the key consideration. EMIRAT assesses the mechanic and calculates expected redemption. The scope and limits of risk transfer are agreed individually.
Advertising impact
High advertising impact through a clear product promise to the customer. The mechanic can be communicated simply within existing or new campaigns.
Consulting & assessment
EMIRAT covers the redemption risk and provides strategic consulting and assessment of the mechanic — from the idea to the payout.
The premium relates only to agreed cover. Media, agency, technology and execution remain separate; limits, retained amounts, evidence and any volume-based adjustments are agreed beforehand.