Prize Coverage
Prize coverage — also known as prize indemnity insurance: EMIRAT structures cover for advertised prizes for a premium agreed in advance. The defined financial promotional risk is taken on within the agreed scope.
Probability as a foundation
EMIRAT models winning probability, the number of attempts and potential prize obligations before the campaign. These inform the premium, scope and limits of cover; different mechanics and prize amounts require different terms.
Luck or skill
In probability-based jackpot mechanics, winning depends on luck or skill; a winner is not guaranteed. A draw with a guaranteed winner has a different cost structure and is assessed separately.
Applications
From live activations and code contests to multi-channel promotions with jackpot chances. Each mechanic is assessed individually; sports results triggering a bonus obligation fall within Prediction Coverage.
What your campaign can achieve
An attractive prize can draw attention, engage prospects and create new contacts. Suitable participation design brings your offer to life; later marketing requires separate marketing consent. The premium agreed in advance relates to the defined prize risk, not all campaign costs.